Author Archives: Maracle

Dispelling the Myths about Print and Paper

Dispelling the Myths about Print and Paper Phil Riebel President, Two Sides North America, Inc. Communicating the facts about the use of print and paper continues to be a struggle with certain companies and entities spreading untruths about its sustainability. Two Sides North America, Inc. has been on the forefront of tackling the relevant environmental and social issues head-on with factual, authoritative information that exposes the myths, explains the unique, sustainable features of print and […]

Why Print is Still the Best Way to Learn

Hailed as the most important invention of the second millennium, Johannes Gutenberg’s  printing press revolutionized the way that people learned and shared information. Known as letterpress printing it remained the main way to print for almost 600 years until the advent of off-set printing in the 20th century. Since then the world has seen the birth of many other types of printing, including ink-jet, laser and thermal printing, all enhancing the way we see words. […]

How to Connect with Your Audience and Elevate Your Brand

In today’s fast-paced, multimedia-based world it’s more imperative than ever for companies and associations to get their message out and connect with their audience as quickly, effectively and efficiently as possible. So when you only have seconds to make a lasting impression, how do you make the most of them? The first key to connecting with your audience is to understand that printing is more than just paper and ink. It’s an opportunity to elevate […]

Publishers and Printers are Keeping an Eye on Paper Costs. What’s in Store for 2019?

Last summer, paper manufacturers began raising their prices by 10% – 20% on all grades and finishes of paper including newsprint, coated and uncoated freesheet and groundwood. Since we have not seen the prices increase in the past many years, and even saw prices bottomed out in mid-2017, it didn’t come as a surprise. High-quality paper has been in such short supply that some printing houses were unable to maintain their usual stock and have […]

If paper is good for straws, why isn’t it good for…paper?

Communications are enhanced by paper. Printed brochures, invitations, on-site signage, a delicate gift card or a treasured book is so much more impactful and conveys so much more emotion than their electronic counterparts. But: what about the environment? Isn’t all this paper hurting the earth? Trees are the world’s lungs – should we cut them down? Aren’t digital communications the greenest option?                            […]